If you own or are in charge of digital marketing advertising for a business, you’re probably familiar with Google’s Local Services ads (LSA) by now. If not, now is the time to learn more about these LSAs that you’ve likely seen at the very top of Google’s SEO search results.
This March Google announced big news! They have added five new categories for Google Local Service Ads….let’s check out the changes.
Big News For Google’s Local Service Ads
In March 2023 Google announced category additions to its current Local Services Ads category options. These new categories will give businesses the opportunity to better highlight their services in local queries.
The new Google Local Service Ad categories are:
- Education
- People care
- Pet care
- Wellness
- Health care
Benefits of Using Local Service Ads For Your Business
With LSAs, local businesses can advertise their services at the top of Google Search results pages and receive quality inquiries, messages, reservations, and service appointment bookings in the areas you choose. Plus, you can easily manage your leads and track performance.
How to Do Google Local Services Ads Work?
Advertisers begin by choosing the services they offer from a list for their industry and then when a person’s search matches the criteria for those same services, your ad will appear in their search.
Since you are selecting service categories and not specific keywords, you can’t pick exactly what your LSA will show for. For some companies, this is not a big deal because you aren’t paying by the click (PPC) for Local Service Ads.
Using Google Ads can be very beneficial for your business, but they can be confusing to set up. Haarty Hanks can help you set up your PPC Ads, Local Service Ads, and AdSense ads to boost your business.
As one of the leading Digital Marketing Agencies in the UK, we also offer full packages including website design and digital marketing services to help scale your business and boost sales and income. To learn more, get in touch today!
Click here to learn more about our services or schedule a consultation with us.
