Digital Marketers face a daunting challenge when it comes to producing PPC ads and SMO Ads (Social Media Optimisation) which not only stand out from the crowd but result in increased sales, a sign of a successful advertising campaign. Psychology plays a large role in advertising, yet its effectiveness is sometimes underestimated. However, we’ve all …
To be able to understand the different ways you can use SMO services for your website, we need to first understand what SMO is as well as what such services can do for your website. What is social media optimisation (SMO)? SMO refers to different techniques used in promotion of a brand in order to …