Marketing has taken a big shift with emerging trends in digitization. It has become very important for marketers to embrace digital marketing which is inclusive of social media marketing. Social media is a phrase that is commonly used to refer to different platforms such as Facebook, Whatsapp, and Twitter. These platforms provide their users with …
Social media marketing has become a game changer for brands in this digital age. It has allowed businesses to easily access their target market both organically and through paid advertising. It is therefore incredibly important for businesses to focus on this very versatile method of marketing. Here are some of the reasons why every business …