Ready or not, the future of SEO is here. And it can be summed up in just two powerful words – artificial intelligence (AI). By combining these two specialties, you can create a robust SEO strategy that can help you get noticed on SERPs more easily. In addition to that, it will help you establish a loyal audience which benefits your business by giving you a healthier bottom line.
In the past, digital marketers were able to use standard industry SEO strategies to achieve first-page rankings in search engines such as Google, Bing, and Yahoo. Unfortunately, in 2023 this is no longer the case.
So, how will AI impact the future of SEO? And what does this mean for your SEO strategy? The answer is clear, with artificial intelligence (AI) taking the world by storm, it’s time to step up your digital marketing game.
In this article, we will discuss how AI is impacting SEO and how you can use it to improve your AI SEO strategy in 2023.
What is AI?
AI has one main goal – to perform (mundane and time-consuming) tasks faster and better than humans. It is a tech (software) tool designed to make our work life and personal life easier.
How Does AI Impact SEO and Why is AI SEO Important?
Used together, both AI and SEO make it easier for you to improve your website’s rankings.
What is the AI SEO impact on your business? The bottom line is that SEO strategies must now focus on creating content that is user-driven and provide an excellent user experience.
For your content to rank, you can use AI for SEO to address the following topics:
- Concepts: What is the idea behind the users’ search?
- Context: What is the intent behind the users’ search?
- Customer satisfaction: What are the most relevant answers to the user’s search?
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