YouTube created YouTube Shorts, so the video streaming platform isn’t left behind in providing users with short-form video content, just like Tik Tok and Instagram Reels. YouTube has announced that it will also start monetising YouTube shorts through a program that shares advertising revenues with the creators of Shorts videos. So, in layman’s terms, creators …
One dilemma that many business owners and digital marketers face is deciding which one of the two powerful digital marketing strategies to use to drive visitors to a website – SEO or SEM. SEO is about optimizing a website to improve rankings in search results while SEM uses PPC or paid advertising to drive visitors …
In recent years, with the onset of the pandemic eCommerce shopping boomed as we were homebound and reliant on online shopping for food and goods. Not only were people shopping, but out-of-work individuals and budding entrepreneurs stuck at home began opening online businesses like crazy. This change dramatically increased the importance of eCommerce Website Development. …
The incredible growth in the NFT (Non-fungible Token) market over the past year has offered up numerous exciting ways for budding investors to make money. People are paying a lot of money for these unique collectible cryptocurrency assets. The possibility of earning big money is inspiring more people to invest in NFTs in the hopes …
An experienced SEO digital marketer knows that one of the most important aspects of SEO strategy and SEM strategy includes link building and backlinks. But the truth is, not all links are created equal. Your goal is to build up quality backlinks that are relevant to your site and abandon the outdated idea of getting …
NFTs are exploding in popularity these days. People are paying a lot of money for these popular unique collectible cryptocurrency assets. The possibility of earning big money is inspiring more and more people to create NFTs (Non-Fungible Tokens) in the hopes of cashing in on the current NFT craze.  One NFT monkey image by the …
As an owner of an eCommerce business, your digital marketing campaigns should be focused on generating targeted traffic and attracting paying customers. This can be accomplished through free Organic Social Media Marketing and Paid Social Media Marketing. Each has its own advantage and reach, and they can also work in tandem to create a strong …
When it comes to affiliate marketing myths, bad press, and good press, it’s enough to truly confuse a person. Affiliate marketing can be a great way to generate passive income from your website. It is a business model that may or may not be worth it for you and your business. So, it’s beneficial to …
In this increasingly digital age, it is more important than ever to provide digital solutions for the people companies serve. The public’s expectations when it comes to obtaining products and services have drastically changed in recent years so companies that want to stay relevant and in demand must evolve. That is why Pearl Chemist Group is …
The homepage of your site is your company’s virtual front door. It should be designed to serve different audiences, from different origins. To do so effectively, whether it is a new website or a website redesign, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate …