In May 2019, Google Ads introduced a new tool to help advertisers gain insights into the potential performance they could gain with Online Marketing campaign changes, known as the Google Ads Performance Planner. If you want to learn more about how to use it to optimise your conversion rate and boost your pay-per-click (PPC) campaign, …
The marketing landscape has seen a paradigm shift in recent times affecting how different businesses operate. This is no different for Real Estate businesses. Traditional marketing techniques are no longer enough as most people have become digitized and have even moved their search online. This has made it important for Real Estate businesses to come …
So, you already have a website and you are wondering why your sales have not increased since it launched. You must have heard of search engine optimization (SEO). In case you haven’t, it is a technique used in making websites more visible online. To sell more, you need more customers and to get more customers, …
There are several ways, including a certain level of advertising, that can get your website to the top of Google ranking by simply using a relevant keyword. SEM is a well-established marketing tool which helps to promote your website by making it more visible for the people who are researching. Here are the five essential …