If you own or are in charge of digital marketing advertising for a business, you’re probably familiar with Google’s Local Services ads (LSA) by now. If not, now is the time to learn more about these LSAs that you’ve likely seen at the very top of Google’s SEO search results. This March Google announced big …
In May 2019, Google Ads introduced a new tool to help advertisers gain insights into the potential performance they could gain with Online Marketing campaign changes, known as the Google Ads Performance Planner. If you want to learn more about how to use it to optimise your conversion rate and boost your pay-per-click (PPC) campaign, …