The SEO vs PPC debate is still raging on. Nevertheless, we are here to tell you that there’s no need to play favorites! They can both play nice together, and the outstanding results will prove it to you. Depending on your current circumstances, one may be more important than another—but both are necessary for success …
User Intent is one of the most important concepts in SEO. Optimizing your digital marketing accordingly should definitely be high on your SEO list. Understanding the relationship between user intent and the ranking of your targeted keywords is essential to understanding the impact that SEO brings to your brands’ digital marketing strategy. Your primary objective …
Digital Marketers face a daunting challenge when it comes to producing PPC ads and SMO Ads (Social Media Optimisation) which not only stand out from the crowd but result in increased sales, a sign of a successful advertising campaign. Psychology plays a large role in advertising, yet its effectiveness is sometimes underestimated. However, we’ve all …