YouTube created YouTube Shorts, so the video streaming platform isn’t left behind in providing users with short-form video content, just like Tik Tok and Instagram Reels.
YouTube has announced that it will also start monetizing YouTube shorts through a program that shares advertising revenues with the creators of Shorts videos.
So, in layman’s terms, creators will now be able to earn money from YouTube Shorts for digital marketing, just like how they can with regular long-form YouTube Videos.
Check out the details below to find out more about how YouTube is monetizing video shorts.
YouTube to Monetize Shorts
This move by YouTube aims to monetize YouTube shorts and share the revenue generated through Shorts with the creators responsible for posting those bite-sized videos. This big step is part of the major changes the company is introducing to its current YouTube Partner Program. It enables Shorts creators to make money through different platforms.
YouTube is leading the industry and has established the first revenue-sharing program for short-form videos. No other platforms are currently offering a profit-sharing model for video shorts.
How Are YouTube Competitors Responding to YouTube Shorts Monetization?
It’s no surprise that platforms like Facebook and TikTok aren’t far behind in establishing their own monetization plan for creators of video shorts.
In February 2022 Facebook announced that it will test its own version of monetization to share revenues on Reels.
Meanwhile, TikTok also started experimenting with sharing ad revenues. However, they limit monetization to creators who produce the top 4% of the best-performing videos.
So, check out what YouTube is planning to do for its creators.
Who is eligible for Revenue Sharing on YouTube Shorts?
Creators who have at least 1,000 subscribers and 10 million views on their short videos within a 90-day period can join the Revenue Sharing program.
Additionally, the company said that as YouTube will monetize Shorts, it will slowly expand its $100 million YouTube Shorts Fund to reward top Shorts creators creating original content over the year.
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